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# Privacy Policy

Your privacy matters to us. This policy explains how Hygravity Solutions collects, uses, and protects your personal information in a clear and transparent manner.
Last Updated: January 1, 2026|Effective: January 1, 2026 Table of Contents
Table of Contents
1Introduction2Data We Collect3How We Use Your Data4Third-Party Services5Data Retention6Data Security7Your Rights8Cookies9Contact Us
Have Questions?

Our team is happy to clarify any section of this document.
[ Contact Us](mailto:hello@hygravity.com)1

## Introduction

Welcome to Hygravity Solutions ("Company", "we", "us", or "our"). We are a Digital Marketing and Software Development company with offices in London, UK and Indore, India.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.hygravity.com or engage our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR), India's Information Technology Act 2000, and the Digital Personal Data Protection Act 2023 (DPDPA).
2

## Data We Collect

We may collect the following categories of information:

Personal Identification Data
- ▸ Full Name
- ▸ Email Address
- ▸ Phone Number
- ▸ Company Name
- ▸ Job Title

Technical Data
- ▸ IP Address
- ▸ Browser Type & Version
- ▸ Operating System
- ▸ Device Type
- ▸ Referring URLs
- ▸ Pages Visited

Communication Data
- ▸ Messages sent via contact forms
- ▸ Email correspondence
- ▸ Project requirements submitted

Cookies & Tracking Data
- ▸ Session cookies
- ▸ Analytics cookies (Google Analytics)
- ▸ Marketing pixels (Meta Pixel, Google Ads)
- ▸ Preference cookies
3

## How We Use Your Data

We use the collected data for the following purposes:

Service Delivery

To provide, manage, and improve our digital marketing and software development services.

Communications

To respond to enquiries, send project updates, invoices, and important notices.

Analytics & Improvement

To analyze website traffic patterns and improve user experience.

Marketing

To send promotional offers and updates (only with your explicit consent).

Legal Compliance

To comply with applicable laws, regulations, and legal obligations.

Security

To detect, prevent, and address technical issues or fraudulent activity.
4

## Third-Party Services

We use trusted third-party services that may have access to certain data:

Google Analytics 4

Website traffic analysis and user behavior insights.

Google Ads

Conversion tracking and remarketing campaigns.

Meta Pixel (Facebook)

Ad performance tracking and audience targeting.

Google Tag Manager

Managing tracking scripts centrally.

Vercel

Website hosting and serverless functions.

Mailchimp / Brevo

Email marketing (where opted-in).

Stripe / Razorpay

Secure payment processing.

HubSpot CRM

Customer relationship management.

Each third-party service has its own privacy policy. We encourage you to review them independently.
5

## Data Retention

We retain personal data only as long as necessary for the purpose it was collected:
Client project dataDuration of the project + 5 years (legal compliance)Contact form submissions12 months from last interactionAnalytics data14 months (Google Analytics default)Email marketing dataUntil unsubscription or 3 years of inactivityFinancial/invoice records7 years (legal requirement - India & UK)6

## Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction:
- SSL/TLS encryption for all data in transit
- AES-256 encryption for data at rest
- Access control with role-based permissions
- Regular security audits and vulnerability assessments
- Secure cloud infrastructure (Vercel, AWS)
- Two-factor authentication for internal systems

While we implement robust security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your data.
7

## Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete data.

Right to Erasure

Request deletion of your personal data ('right to be forgotten').

Right to Restrict Processing

Request that we limit how we use your data.

Right to Data Portability

Request your data in a machine-readable format.

Right to Object

Object to processing based on legitimate interests or direct marketing.

Right to Withdraw Consent

Withdraw previously given consent at any time.

Right to Complain

Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at [hello@hygravity.com](mailto:hello@hygravity.com). We will respond within 30 days.
8

## Cookies

We use cookies and similar tracking technologies to enhance your browsing experience. For full details, please read our [Cookie Policy](/cookie-policy).

You can manage cookie preferences via your browser settings or by using opt-out tools provided by third parties like [Google Analytics Opt-out](https://tools.google.com/dlpage/gaoptout).
9

## Contact Us

If you have any questions about this Privacy Policy or our data practices, contact us at:

UKUK Office (Headquarter)

Hygravity Solutions
One Vincent Square, Westminster
London, UK SW1P 2PN
[hello@hygravity.com](mailto:hello@hygravity.com)

INIndia Office

Hygravity Solutions
108, Sant Nagar Ave, Krishnoday Nagar
Indore, MP, India 452001
[hello@hygravity.com](mailto:hello@hygravity.com)

### Questions about this policy?

Contact our team at [hello@hygravity.com](mailto:hello@hygravity.com) or reach us at our India or UK office.
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